Update..

So I took a camera home this holiday but got it home and found that it didnt work. Then I tried charging it but it wasnt happening for me!
We were going to record the footage of the woman doing the chores round the house. Obviously cant now. But will do it as soon as we get back so it is done in that week.

Possible music for ads...

Here are a few bits of music that we found whilst looking through my itunes. Not sure on some of them, kind of depends what sort of avenue we want to go down...

We thought that we could either take the cheesy approach with these songs....

* Bend me Shape me

* Lifting me Higher

* Be young, Be foolish

* Funky town

* Ain't no mountain high enough

* My baby dont care

* Papa got a brand new bag

* Black Betty

* Girls Just wanna have fun

* Whistle while you work

* ABC

* She's a Lady

* There she goes

* Pretty Woman

* She's moves in her own ways

* All day and all night

* Wipe out

* Turn around bright eyes

* You make me feel like a natural Woman

Or we could take a more serious approch. As in a piece of music that is impowering and suggests that it is ' a small step for man, a massive step for man kind'. For example...

* Acker Bilk/ Stranger on the shore

* Four seansons- spring

* Con te partiro

* Prince Ali (although slightly cheesy at the same time!!)

* Ennio Morricone/ Chi Mai

* Enya/ The Celts

* Fleetwood Mac/ Albatross

* Golden Brown

* Incantation/ Cacharpaya

Shooting Schedule

Here is our shooting schedule which we plan to put into action as soon as we have completed our storyboards. We have given ourseleves a final deadline to get all our filming done, this is so we have something to wrok for and have plenty of time for editing.

Advert 3:

As you can see they still need work on and we need to make the corrections too certain shots. We plan to do this over this half term.

Advert 2:

First Draft of Storyboards...

Here are the first drafts of all three of our storyboards. Im really sorry the quality of some of these are rubbish, only I used my scanner at home and it is useless!

Advert 1:

Maybelline adverts and codes & conventions...

After picking the brand for our product I was able to look at the adverts that have already been done for their products. Here are some I found:



This advert uses a lot of close up shots of the lips, this makes them seem very sexy and seductive. They use the 'list of three' approach making the product seem fantastic and they also give instruction into how to put the lipstick on. This is slightly different to other adverts for lipsticks as you would normally assume that someone could put a lipstick on. This would suggest that the product is unique and better!





This advert was an older one from 1984. They have used a woman and once again showed her as very sexy and allering. The parrellel non digetic music they play reinforces the calm feel of the advert as if the lady is at one with nature. This would suggest a natural beauty.




Once again the woman in this advert appear very confident and sexy. The lipstick appears to boost there femininity. This has been consistant throughout all three. Showing that one of the codes and conventions for these lipsticks ads is using woman as a sexual object to promote the lipsticks, many brands use this technique. Also I have noticed that they are quite serious throughout the ads, not much hummour is used.
These are things we will need to note when coming up with our own advert ideas!

First draft of my treatment...

The product we have chosen to advertise is Maybelline lipstick. After looking at many previous advertisements done by Maybelline we began to get an understanding of what was normally within these ads and their locations. They are often situated in swimming pools or any kind of water where they have a beautiful woman in a bikini talking about the lip stick in a seductive manner. It is then finished with the slogan “ Maybe she’s born with it, maybe is Maybelline”. This got us thinking that perhaps if we subverted these codes and conventions and took the opposite approach to advertising the product a wider selection of woman would want to buy it. For example it has been proven that reaching customers on a personal level is a better way of advertising than showing them false beautiful women, as they are aware they will never look like that.
We also started thinking about empowerment for women. We wanted the advert to make women feel special and unique. Adverts are often aimed for men and when advertising something for a man a woman is often used as a sexual alluring object. We came to a conclusion that we wish too also put this into our advert but instead of belittling women for it rather show them that they are better than men as they have this sex appeal.
In the first ad it will start with a man watching telly and on the telly he is watching a woman do the ironing, then through the use of animation a light bulb will appear above his head and he goes and does some ironing himself. He is then watching telly again but this time he is watching a woman do the cooking, and yet again another light bulb appears above his head, so he runs off and does some cooking. The third part of the ad the man is in a bar and he is watching a woman, she takes out the lipstick and puts it on, she then pouts to the bar tender. He gives her a free drink. The man once more had a light bulb above his head and he takes the lipstick and puts it on. When he attempts to pout and get a free drink the bar tender declines him. The advert finish’s with the slogan “ Men there’s just some things you can’t do. Maybelline lipstick, just for you woman!”
All three adverts will be the same expect different situations within each of them, for example instead of ironing he maybe cleaning. This means that if the advert was real and was played enough on television the audience would recognise what was being advertised as soon as the saw the light bulb (the most consistent object throughout all three ads).

Picking an established brand..

Like I said before me and my partner decided it was best to use an established brand like Max Factor. This way we had some sort of guidelines. Here is some of the research I did into each of the brands I found...

Max Factor -
Born Max Faktor in Lodz, Poland during the 1870s, Max Factor became the father of modern makeup.Years of mixing potions instilled in him a fascination with the human form. Factor opened his own shop in a suburb of Moscow, selling hand-made rouges, creams, fragrances, and wigs. A traveling theatrical troupe wore Max Factor’s makeup while performing for Russian nobility, and the door to fame and fortune opened wide. The Russian nobility appointed Max Factor as the official cosmetic expert for the royal family and the Imperial Russian Grand Opera.Max Factor introduced cosmetics to the public in the 1920s, insisting that every girl could look like a movie star by using Max Factor Makeup.

Rimmel-
Born in France, Rimmel moved with his family to London when his father accepted an invitation to manage a perfumery on Bond Street.[1] Eugene apprenticed to his father, and, in 1834 opened his own perfumery, the House of Rimmel.
Father and son produced their first cosmetic products that same year. By the age of 24, Eugene Rimmel had become an immensely talented perfumer and cosmetics innovator. Considered by many beauty historians as a vanguard in the beauty and healthcare industries, Rimmel contributed greatly to the concept of hygiene and bathing. He was also among the first to develop scented pomades, mouth rinses and his signature "Toilet Vinegar".

Clinque-

Clinique, an offshoot of the Estee Lauder Company, was founded in 1968. It’s charter, which is somewhat different than most cosmetic companies, is to meet individual skin care needs. Rather than selling a universal solution to all customers regardless of skin type, Clinique, with its unique line of skin care products, seeks to customize its approach to skin care, to the specific individual.

Maybelline-

In 1915 Williams creates the Maybelline Company, a family-owned business. The company is named after his sister Maybel, from whom he originally received the idea of producing and selling an easy-to-use product to darken eyelashes. By 1917 Maybelline launches its very first product, Maybelline Cake Mascara, the first modern eye cosmetic for everyday use. Advertised and sold exclusively by mail, the mascara is received so well by the general public that women start to ask for it in drugstores.

Revlon-

Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name.
Starting with a single product - a nail enamel unlike any before it - the three founders pooled their meager resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon was able to offer to woman a rich-looking, opaque nail enamel in a wide variety of shades never before available.
In only six years the company became a multimillion dollar organization, launching what was to become one of the most recognized cosmetics names in America and around the world.

We decided after looking at the differents ads already out that we wanted our lipstick to be made by Maybelline!

Unique Selling Point...

I looked into USP for various different products in the hope of finding something useful that would lend me an idea for my own. Here is what I found:

USP are important as they can give someone a large advantage over the competition. An example of this is Dyson Hoovers, which features “no loss of suction.” Despite the main vacuum cleaner manufacturers not being interested, James Dyson’s company now has a huge share in the market.

The soft drink wars are another example of this as the only time in history where Pepsi was a bigger brand than Coca-Cola was when Pepsi ran there “Pepsi Cola challenge” which emphasised the smoother taste of Pepsi.


Burger King: Have it your wayThey build on the premise that it's easy for a customer to request changes. Benefit to the customer: Satisfaction. No hassles (for trying to change the standard burger offerings) and a hamburger that's just the way you like it.



From looking at all this I realised I needed something that made our product seem special. Better than all other products that were similar. After a lot of thought we came up with the idea of making a lipstick that not only made you look great but highlighted that woman are better than men. This is to still be worked on but we shall attemt to think of some sort of slogan or something that picks up on this!

Ideas...

Here are some of the very first idea's me and my partner came up with:

We have decided on advertsing lipstick. After discussing we decided that we thought it was best to use a already estabilshed brand such as maxfactor or Loreol. This way it is already recognised from the audience and we had some kind of guidelines to follow when producing our advert.

Psychographic Appeal...

Using ONE of the emotional appeals we had to design an advertisment campaign for a product.

Brain storm of ideas:

> Pet food

> Drink- wine/beer

> Clothes line- Underwear/swimwear

> Cleaning products- Mr Muscles

> Ipod- itunes

> Facebook- myspace/bebo

> Beauty products- hairstraightners/ dryers

> Perfume

The product I chose to advertise was swimwear. After deciding this I did some research into early swim wear:

The fashion history of swimwear took its lead from ordinary dress and the outfits were very modest, almost totally covering the body. One of the early images of swimwear is the dress shown in this Yorkshire picture and depicting coastal life in Georgian Britain in 1813. Note how the bather is assisted into the sea from a bathing machine.

In 1907, something scandalous occurred. Australian swimmer Annette Kellerman wore a revolutionary new one-piece bathing suit (revealing her legs and arms) to a swimming demonstration in Boston and was promptly arrested. However, there was no stopping the one-piece, and over the next twenty years it became the norm for women. This was aided significantly by the advances in synthetic fabrics (most notably the development of Lycra), which allowed swimsuit designers to dispense with their reliance on wool as a raw material.

Despite the constant march of civilisation, some things will never change. One of these is the stress that surrounds an individual's choice of bathing wear. This gave me an idea.

The advert opens with a woman in a changing room. She is standing in front of a mirror with slouched sholders and is wearing a very frumpy one piece. She looks at herself and sighs, from this the audience can tell she is disatisfied. She places her hand round her belly and attempts to hide it a little. With the use of mid shots and close ups the audience can begin to sympathies with her and place themseleves in her shoes. She appears run down and low. This is until a lady knocks on the changing room door she greets the woman with a new bathing suite, it is a brand new bikini. The woman looks but shakes her head. After looking down again at herself she feels she would not possibly be able to try the costume on and does not belive she can pull it off. Through the use of diolgue the other woman is able to persaude her. The final shot is of her bursting out of the changing room, a massive smile on her face and her body looking amazingly slim and beautiful within this new bikini. A man enters and wolf whistles, making the woman turn to the camera and say..

..'Johnson swimwear can make any woman feel like a star!'

The advert plays on the insecurities woman have about there body shapes and features. Making it seem a little bit more realistic. Its targeted and females between the ages of 15-35 as this is startistcally proven to be the most vunrable age group to body apperances. My line of appeal is that any woman has the capability to look sexy if they have the right swimwear!

Heinz baked beans...

We were given the challange of coming up with a advert for Heinz baked beans. At first I had no clues where to begin anf had no ideas how I would even attempt to sell the product. But after some thought I began to decided on a target audience. I thought that because the product isnt really specific to one type of person (eg. a certain sex, culture, age etc.) I would have to make the target adience rather large.

This then started to make me think about what approach I would take, what kind of selling point. And after looking at previous heinz adverts :

They all were slightly humerous. From this I knew I needed to make mine similar. After brainstorming a few ideas I came up with this final result. I posted it on the VLE but thought I would put it here too....

I experimented with the colours but found that having the main of it in black and white and only a few bits in colour were very effective. The bits that were in colour were really emphasised and the characture looks very simple and not complicated. The advert doesnt require alot of thought by the consumer which also makes it very effective. Having the can in the corner you are able to see the Heinz label, this is instant audience recognition which is useful as a selling point.

The history...

(This advert is from the January 8th, 1925 edition of 'The Motor Cycle' magazine and features a Francis Barnett machine fitted with a Villiers engine.)

Adevrt:

...a public promotion of some product or service

(www.wordreference.com/definition/advert)

I decided a good place to start with my research was finding out a little bit of history about adverts, there purpose and look at some of the first adverts created.

Egyptians used papyrus to create sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompei and ancient Arabia. lost-and-found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock-art paintings that date back to 4000 BCE.

Still though back in the olden days of castles and peasants when small townships and cities were just beginning to grow throughout Europe. Few if any of the townships peoples could read and so signs on the street that should say cobbler or miller, or tailer, or smithy had no words the signage was the shape of a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers to announce out loud where they were set up so regular bartering customers could find the way to their always different location in the square and though without a clear and concise definition of such, advertising was born utilizing Indias: Language, Marketing Communication, and Consumerism. Even today street callers (town criers) work the conjested street fares all over the world and today we still refer to its simplicity as "getting the word out".

In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote: books and newspapers, which became increasingly affordable with advances in the printing press. In June 1836, French newspaper La Presse is the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability.

At the turn of the century, there were few career choices for women in business; however, advertising was one of the few. Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today's standards, the advertisement featured a couple with the message "The skin you love to touch".

The 1960s saw advertising transform into a modern approach in which creativity was allowed to shine, producing unexpected messages that made advertisements more tempting to consumers' eyes. The Volkswagen ad campaign—featuring such headlines as "Think Small" and "Lemon" (which were used to describe the appearance of the car)—ushered in the era of modern advertising by promoting a "position" or "unique selling proposition" designed to associate each brand with a specific idea in the reader or viewer's mind.

The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, and ShopTV.