First draft of my treatment...

The product we have chosen to advertise is Maybelline lipstick. After looking at many previous advertisements done by Maybelline we began to get an understanding of what was normally within these ads and their locations. They are often situated in swimming pools or any kind of water where they have a beautiful woman in a bikini talking about the lip stick in a seductive manner. It is then finished with the slogan “ Maybe she’s born with it, maybe is Maybelline”. This got us thinking that perhaps if we subverted these codes and conventions and took the opposite approach to advertising the product a wider selection of woman would want to buy it. For example it has been proven that reaching customers on a personal level is a better way of advertising than showing them false beautiful women, as they are aware they will never look like that.
We also started thinking about empowerment for women. We wanted the advert to make women feel special and unique. Adverts are often aimed for men and when advertising something for a man a woman is often used as a sexual alluring object. We came to a conclusion that we wish too also put this into our advert but instead of belittling women for it rather show them that they are better than men as they have this sex appeal.
In the first ad it will start with a man watching telly and on the telly he is watching a woman do the ironing, then through the use of animation a light bulb will appear above his head and he goes and does some ironing himself. He is then watching telly again but this time he is watching a woman do the cooking, and yet again another light bulb appears above his head, so he runs off and does some cooking. The third part of the ad the man is in a bar and he is watching a woman, she takes out the lipstick and puts it on, she then pouts to the bar tender. He gives her a free drink. The man once more had a light bulb above his head and he takes the lipstick and puts it on. When he attempts to pout and get a free drink the bar tender declines him. The advert finish’s with the slogan “ Men there’s just some things you can’t do. Maybelline lipstick, just for you woman!”
All three adverts will be the same expect different situations within each of them, for example instead of ironing he maybe cleaning. This means that if the advert was real and was played enough on television the audience would recognise what was being advertised as soon as the saw the light bulb (the most consistent object throughout all three ads).