Picking an established brand..

Like I said before me and my partner decided it was best to use an established brand like Max Factor. This way we had some sort of guidelines. Here is some of the research I did into each of the brands I found...

Max Factor -
Born Max Faktor in Lodz, Poland during the 1870s, Max Factor became the father of modern makeup.Years of mixing potions instilled in him a fascination with the human form. Factor opened his own shop in a suburb of Moscow, selling hand-made rouges, creams, fragrances, and wigs. A traveling theatrical troupe wore Max Factor’s makeup while performing for Russian nobility, and the door to fame and fortune opened wide. The Russian nobility appointed Max Factor as the official cosmetic expert for the royal family and the Imperial Russian Grand Opera.Max Factor introduced cosmetics to the public in the 1920s, insisting that every girl could look like a movie star by using Max Factor Makeup.

Rimmel-
Born in France, Rimmel moved with his family to London when his father accepted an invitation to manage a perfumery on Bond Street.[1] Eugene apprenticed to his father, and, in 1834 opened his own perfumery, the House of Rimmel.
Father and son produced their first cosmetic products that same year. By the age of 24, Eugene Rimmel had become an immensely talented perfumer and cosmetics innovator. Considered by many beauty historians as a vanguard in the beauty and healthcare industries, Rimmel contributed greatly to the concept of hygiene and bathing. He was also among the first to develop scented pomades, mouth rinses and his signature "Toilet Vinegar".

Clinque-

Clinique, an offshoot of the Estee Lauder Company, was founded in 1968. It’s charter, which is somewhat different than most cosmetic companies, is to meet individual skin care needs. Rather than selling a universal solution to all customers regardless of skin type, Clinique, with its unique line of skin care products, seeks to customize its approach to skin care, to the specific individual.

Maybelline-

In 1915 Williams creates the Maybelline Company, a family-owned business. The company is named after his sister Maybel, from whom he originally received the idea of producing and selling an easy-to-use product to darken eyelashes. By 1917 Maybelline launches its very first product, Maybelline Cake Mascara, the first modern eye cosmetic for everyday use. Advertised and sold exclusively by mail, the mascara is received so well by the general public that women start to ask for it in drugstores.

Revlon-

Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name.
Starting with a single product - a nail enamel unlike any before it - the three founders pooled their meager resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon was able to offer to woman a rich-looking, opaque nail enamel in a wide variety of shades never before available.
In only six years the company became a multimillion dollar organization, launching what was to become one of the most recognized cosmetics names in America and around the world.

We decided after looking at the differents ads already out that we wanted our lipstick to be made by Maybelline!