Unique Selling Point...

I looked into USP for various different products in the hope of finding something useful that would lend me an idea for my own. Here is what I found:

USP are important as they can give someone a large advantage over the competition. An example of this is Dyson Hoovers, which features “no loss of suction.” Despite the main vacuum cleaner manufacturers not being interested, James Dyson’s company now has a huge share in the market.

The soft drink wars are another example of this as the only time in history where Pepsi was a bigger brand than Coca-Cola was when Pepsi ran there “Pepsi Cola challenge” which emphasised the smoother taste of Pepsi.


Burger King: Have it your wayThey build on the premise that it's easy for a customer to request changes. Benefit to the customer: Satisfaction. No hassles (for trying to change the standard burger offerings) and a hamburger that's just the way you like it.



From looking at all this I realised I needed something that made our product seem special. Better than all other products that were similar. After a lot of thought we came up with the idea of making a lipstick that not only made you look great but highlighted that woman are better than men. This is to still be worked on but we shall attemt to think of some sort of slogan or something that picks up on this!